Last updated: May 2026
Estimate monthly and annual profit from renting your car on Turo after all fees and costs.
Your Vehicle
Fees & Costs
Results
Turo Protection Plans: Basic (you keep 85%, highest liability exposure), Standard (you keep 75%, balanced coverage), Premier (you keep 65%, maximum protection). Higher protection costs you more revenue but reduces personal liability risk.
Depreciation: High-mileage rental use accelerates vehicle wear. Budget roughly 5–10% of vehicle value annually for depreciation on an active Turo listing. This is not a cash expense but reduces your vehicle's resale value.
Tax note: Turo income is self-employment income. Track all expenses carefully — many costs (maintenance, depreciation, insurance, cleaning) are deductible against Turo income. Consult a tax professional.
⚠️ Estimates only. Turo fee structures, insurance plans, and policies change. Verify current rates at turo.com before making decisions.
Turo is a peer-to-peer car-sharing platform where vehicle owners ("hosts") list their cars for rent by the day. Hosts set their own daily rates and availability, and Turo handles booking, payment processing, and a proprietary insurance program. In exchange, Turo takes a platform fee of 15–40% of each trip price depending on the protection plan the host selects — lower fees come with less platform insurance coverage, meaning the host assumes more liability risk. Most hosts settle on the 25% fee tier as a balance between payout and protection.
Earnings depend on three factors: daily rate, utilization (percentage of days the car is actually booked), and vehicle category. A Toyota RAV4 listed at $75/day with 55% utilization earns roughly $1,238/month gross before fees and expenses. After Turo's 25% cut, that's $928 — still substantial if the car is otherwise sitting idle. The critical calculation is whether Turo earnings exceed the vehicle's all-in monthly cost of ownership: payment, insurance, depreciation, maintenance, and cleaning. Many hosts find that a paid-off or nearly paid-off vehicle reaches profitability quickly; a vehicle with a large car payment may not pencil at all.
| Vehicle Type | Avg Daily Rate | Avg Utilization | Est. Monthly Earnings | Turo Take (25–35%) |
|---|---|---|---|---|
| Economy (Toyota Corolla) | $45/day | 60% | $810 | $202 |
| Midsize SUV (RAV4) | $75/day | 55% | $1,238 | $309 |
| Luxury sedan (Tesla Model 3) | $110/day | 50% | $1,650 | $412 |
| Pickup truck (F-150) | $95/day | 55% | $1,571 | $393 |
| Minivan (Sienna) | $85/day | 50% | $1,275 | $319 |
| Exotic/premium (Porsche) | $250/day | 40% | $3,000 | $750 |
How much can you make on Turo?
Earnings vary widely by vehicle type, market, and utilization. A well-positioned midsize SUV in a high-demand city can generate $800–$1,200/month net after fees. Economy cars in competitive markets may net $300–$600/month. Most hosts with paid-off vehicles report net monthly earnings of $400–$900 after all expenses including depreciation.
What does Turo charge hosts?
Turo charges hosts a platform fee of 15–40% per trip depending on the protection plan selected. The 15% plan gives the host maximum payout but minimal Turo insurance — hosts must carry their own commercial coverage. The 25% plan is the most popular, providing Turo's standard protection. The 35–40% plan offers the most comprehensive coverage with the lowest host payout.
Does personal auto insurance cover Turo trips?
No. Personal auto insurance policies explicitly exclude commercial rental activity. When a vehicle is listed on Turo and actively on a trip, Turo's commercial insurance applies (if you've selected a plan that includes it). When the car is not on a trip, your personal policy applies. Hosts on the 15% plan must arrange their own commercial or rideshare-endorsement coverage for trip periods.
What cars make the most on Turo?
High-demand utility vehicles — SUVs, pickup trucks, and minivans — typically generate the best combination of daily rate and utilization. Teslas and other EVs do well in markets with EV-curious renters. Exotic and luxury vehicles command high daily rates but have lower utilization and much higher ownership costs. For pure ROI, a reliable 2–4 year old midsize SUV in a tourist or airport market often outperforms exotics on a percentage basis.
Is Turo income taxable?
Yes. Turo income is reportable as self-employment or rental income. Turo issues a 1099-K to hosts who exceed $600 in earnings (federal threshold post-2023). Deductible expenses include the Turo platform fee, insurance, depreciation (Section 179 or MACRS), maintenance, cleaning, and mileage for business use. Keep detailed records of business vs. personal use of the vehicle.